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Relational Databases 101 Infographic

For a noobie, wrapping your head around relational databases can be difficult. Here’s an infographic that will make that process easier:

BEDDOME-NATHAN-BrainExchange2Fall14

By |December 15th, 2014|Uncategorized|0 Comments

A Deep Dive Into The Mobile Audience

Mobile devices have become a cultural phenomenon, with usage growing at breakneck speeds within the US and across the globe. At its core, mobile is human-centric and it has never been so integrated into consumers’ lives. Here are some slides that dive into the depths of mobile and audience usage with up-to-date stats from the […]

By |October 2nd, 2014|Uncategorized|0 Comments

The State of Mobile Advertising

Desktop has officially lost its foothold in the digital landscape. There will be nearly seven times more mobile phone (186,2766,000) and tablet (256,308,000) shipments than PC shipments (308,472,000) in 2014. In the US, 58% of adults own a smartphone and 42% own a tablet computer. Nearly 60% of digital media time spent is on smartphones […]

By |September 15th, 2014|Uncategorized|0 Comments

Abraca-Data: How To Do Research For a Business or Communications Class Project

Getting the prompt for a project that makes up 25% of your grade is very daunting. It is especially terrifying if you don’t know where to start researching so your project has some legs to stand on. Well Abraca-Data, here are some slides that will help ease the burden of the dreaded business or communication […]

By |September 2nd, 2014|Uncategorized|0 Comments

The Rise of Programmatic Direct in the Digital Media Industry

This is the third of a three part blog series that does a high level overview of digital display programmatic buying industry and how programmatic direct buying has risen to a become a major player. To learn more about the history of display programmatic media buying, go to Part 1. To understand what programmatic direct is and […]

By |May 6th, 2014|Uncategorized|0 Comments

What is Programmatic Direct?

This is the second of a three part blog series that does a high level overview of digital display programmatic buying industry and how programmatic direct buying has risen to a become a major player. To learn more about the history of display programmatic media buying, go to Part 1.
Programmatic direct is automation technology that […]

By |April 10th, 2014|Uncategorized|0 Comments

The History of Digital Display Programmatic Media Buying

This is the first of a three part blog series that does a high level overview of digital display programmatic buying industry and how programmatic direct buying has risen to a become a major player.
According to Nielsen, online display advertising was the fastest growing advertising media in 2013, with a growth rate of 32 percent […]

By |March 15th, 2014|Uncategorized|0 Comments

The Ultimate Guide to Google Analytics Demographic And Interest Reports

 
We’re in a digital era. Online behavior is increasingly easier to track, analyze and utilize thanks to cookies, social media and big data. Slate reported that when a user lands on a single site, an average of 50 outside sites and companies are contacted through third-party cookies. Google is the king of data, that’s no […]

By |March 1st, 2014|Uncategorized|1 Comment

New Daily Texan Digital Advertising: Social Media Giveaways

 
Everyone has felt the thrill of participating in a giveway, whether it’s staring at the back of a lunchables box after the perfect cracker stacker, admiring the Ninja Turtles room makeover sweepstakes (complete with a large boom box and a beanbag with Donatello’s face on it) or stuffing a submission box full of sweepstakes forms […]

By |December 5th, 2013|Uncategorized|0 Comments

A Step by Step “Unnatural Links from your site” Reconsideration Request Guide

 
As described in my latest  blog post, this past September, the TSM digital team discovered that a Google site-wide manual action penalty, one of the greatest Google search engine punishments, had been infecting the dailytexanonline.com domain, quite possibly for years. It was a site-wide “Unnatural Links from your site” manual action, and the most likely […]

By |November 26th, 2013|Uncategorized|1 Comment