Relational Databases 101 Infographic

For a noobie, wrapping your head around relational databases can be difficult. Here’s an infographic that will make that process easier:

BEDDOME-NATHAN-BrainExchange2Fall14

A Deep Dive Into The Mobile Audience

Mobile devices have become a cultural phenomenon, with usage growing at breakneck speeds within the US and across the globe. At its core, mobile is human-centric and it has never been so integrated into consumers’ lives. Here are some slides that dive into the depths of mobile and audience usage with up-to-date stats from the most reputable sources.

The State of Mobile Advertising

Desktop has officially lost its foothold in the digital landscape. There will be nearly seven times more mobile phone (186,2766,000) and tablet (256,308,000) shipments than PC shipments (308,472,000) in 2014. In the US, 58% of adults own a smartphone and 42% own a tablet computer. Nearly 60% of digital media time spent is on smartphones and tablets, while only 40% engage with digital media via desktop. Mobile’s dominance in the device market marks a turning point for any digital industry, including advertising, and presents new opportunities and challenges.
According to the IAB, at $43 billion in 2013, US online ad spending […]

Abraca-Data: How To Do Research For a Business or Communications Class Project

Getting the prompt for a project that makes up 25% of your grade is very daunting. It is especially terrifying if you don’t know where to start researching so your project has some legs to stand on. Well Abraca-Data, here are some slides that will help ease the burden of the dreaded business or communication project. The presentation shows the best tools and practices for researching so your projects will be backed up with a plethora of data and you can get an A+ on the project, graduate and get the job you always wanted.

I am an Advertising major at […]

The Rise of Programmatic Direct in the Digital Media Industry

This is the third of a three part blog series that does a high level overview of digital display programmatic buying industry and how programmatic direct buying has risen to a become a major player. To learn more about the history of display programmatic media buying, go to Part 1. To understand what programmatic direct is and how it fits into the display media buying industry, go to Part 2.
A plethora of technology platforms have embraced programmatic direct and created solutions for both publishers and advertisers alike. iSocket is the leading technology provider in the programmatic direct arena. Its solutions have APIs that […]

What is Programmatic Direct?

This is the second of a three part blog series that does a high level overview of digital display programmatic buying industry and how programmatic direct buying has risen to a become a major player. To learn more about the history of display programmatic media buying, go to Part 1.
Programmatic direct is automation technology that serves as a channel to guaranteed display ad inventory between the buyer and the publisher.
This new digital buying innovation was previously called “programmatic premium” to describe the new programmatic access to the “premium” inventory that was unreachable by old programmatic RTB methods. RTB ad exchanges […]

The History of Digital Display Programmatic Media Buying

This is the first of a three part blog series that does a high level overview of digital display programmatic buying industry and how programmatic direct buying has risen to a become a major player.
According to Nielsen, online display advertising was the fastest growing advertising media in 2013, with a growth rate of 32 percent and a total spend of $11 billion. Within display advertising, programmatic and real time bidding grew at the breakneck speed of 72.7 percent in 2013 and will continue to see double digit growth through 2011. However, a lionshare of the media buying market share still […]

The Ultimate Guide to Google Analytics Demographic And Interest Reports

 
We’re in a digital era. Online behavior is increasingly easier to track, analyze and utilize thanks to cookies, social media and big data. Slate reported that when a user lands on a single site, an average of 50 outside sites and companies are contacted through third-party cookies. Google is the king of data, that’s no secret, and a recent study by KnowPrivacy found that 88 percent of internet sites report visitor stats to Google. The search giant defends this access, claiming that the data is used strictly to make relevant online advertising decisions and in no way oversteps privacy.  As […]

New Daily Texan Digital Advertising: Social Media Giveaways

 
Everyone has felt the thrill of participating in a giveway, whether it’s staring at the back of a lunchables box after the perfect cracker stacker, admiring the Ninja Turtles room makeover sweepstakes (complete with a large boom box and a beanbag with Donatello’s face on it) or stuffing a submission box full of sweepstakes forms to better the odds of winning a shiny new car.
Now, thanks to the Daily Texan and the rest of Texas Student Media (TSM), that thrill doesn’t stop in college. Introducing: the TSM Facebook Giveaways.
This summer, TSM gave away a Chromebook, and in the fall one […]

A Step by Step “Unnatural Links from your site” Reconsideration Request Guide

 
As described in my latest  blog post, this past September, the TSM digital team discovered that a Google site-wide manual action penalty, one of the greatest Google search engine punishments, had been infecting the dailytexanonline.com domain, quite possibly for years. It was a site-wide “Unnatural Links from your site” manual action, and the most likely culprit was the Daily Texan’s practice of selling site-wide footer links. After an extensive link audit that consisted of searching and deleting/ no-following any links that we deemed suspicious, we filed a reconsideration request with Google. Thankfully, after a couple weeks, we received the famous […]