The Daily Texan’s Google Manual Action Penalty

 

Earlier this semester, the Daily Texan and TSM digital team noticed something alarming while looking over dailytexanonline.com within Google Webmaster Tools. Under the “Manual Actions” section, Google declared “this site may not perform well in Google results because it appears to be in violation of Google’s Webmaster Guidelines”. If that wasn’t frightening enough, a bright yellow exclamation point next to the bolded words “Unnatural links from your site” went into further detail on how the Daily Texan was ill-behaved in Google’s eyes and as a result it was getting punished in the Search Engine Results.

The Daily Texan got every webmaster’s […]

New Daily Texan Digital Advertising: The Daily Digest, An Email Newsletter

 
At the start every semester, UT students’ inboxes are buzzing with mass emails from professors, organizations and students who can’t read the syllabus. Recently, the Daily Texan rolled out a refreshing new email that contains up-to-date and interesting news headlines, keeping the UT community informed of top stories like the recent fork stabbing, disturbing on-campus A&M graffiti and the latest Longhorns game. Ladies and gentlemen of campus, we proudly present: The Daily Digest.
DT’s “Delta Project” has been working to redesign and reinvent the Daily Texan website, and the digital team has been constructing new and sponsorable platforms like the Daily […]

The SEO Dark Side of Native Advertising

There is a largely overlooked, darker side to native advertising in the realm of SEO that could lead to devastating results for Publishers and Advertisers if not handled correctly. During the past summer, Google updated their Search Quality Guidelines to include “Advertorials or native advertising where payment is received for articles that include links that pass PageRank” as link scheme that should be avoided. Over the summer Matt Cutts, the head of the web spam team at Google, also hinted in a video that the Penguin 2.0 Google Algorithm update targets advertorials and native advertisements that pass page rank. This means […]

How to Set Up the New Demographics and Interests Google Analytics Reports on Drupal

This October, Google released an addition to their analytics software called Demographics. This update enables users to track their audience by categories including age, gender and interests. This data is useful in terms of tailoring content and advertisements to the audience in order to maximize conversion rates.
In order to start collecting data, Drupal users must update their domain settings and then update the analytics settings through Google’s dashboard.
On the Drupal side:

First, Navigate to “Search and Advertising” at /Admin/Config/System/Googleanalytics.

Check the small box labeled “Track DoubleClick Data”

Save the changes

On the Analytics Side:

Within Google’s Analytics dashboard, users must make a few simple changes […]

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Vestibulum sodales ante a purus volutpat euismod. Proin sodales quam nec ante sollicitudin lacinia. Ut egestas bibendum tempor. Morbi non nibh sit amet ligula blandit ullamcorper in nec risus. Pellentesque fringilla diam faucibus tortor bibendum vulputate. […]

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Quisque ligulas ipsum, euismod atras vulputate iltricies etri elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, tristique in semper vel, congue sed ligula. Nam dolor ligula, faucibus id sodales in, auctor fringilla libero. Pellentesque pellentesque tempor tellus eget hendrerit. Morbi id aliquam ligula. Aliquam id dui sem. Proin rhoncus consequat nisl, eu ornare mauris tincidunt vitae.

Vestibulum sodales ante a purus volutpat euismod. Proin sodales quam nec ante sollicitudin lacinia. Ut egestas bibendum tempor. Morbi non nibh sit amet ligula blandit ullamcorper in nec risus. Pellentesque fringilla diam faucibus tortor bibendum vulputate. […]

Class Aptent Taciti Soci Ad Litora

Quisque ligulas ipsum, euismod atras vulputate iltricies etri elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, tristique in semper vel, congue sed ligula. Nam dolor ligula, faucibus id sodales in, auctor fringilla libero. Pellentesque pellentesque tempor tellus eget hendrerit. Morbi id aliquam ligula. Aliquam id dui sem. Proin rhoncus consequat nisl, eu ornare mauris tincidunt vitae.

Vestibulum sodales ante a purus volutpat euismod. Proin sodales quam nec ante sollicitudin lacinia. Ut egestas bibendum tempor. Morbi non nibh sit amet ligula blandit ullamcorper in nec risus. Pellentesque fringilla diam faucibus tortor bibendum vulputate. […]

Nullam Vitae Nibh Un Odiosters

Quisque ligulas ipsum, euismod atras vulputate iltricies etri elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, tristique in semper vel, congue sed ligula. Nam dolor ligula, faucibus id sodales in, auctor fringilla libero. Pellentesque pellentesque tempor tellus eget hendrerit. Morbi id aliquam ligula. Aliquam id dui sem. Proin rhoncus consequat nisl, eu ornare mauris tincidunt vitae.

Vestibulum sodales ante a purus volutpat euismod. Proin sodales quam nec ante sollicitudin lacinia. Ut egestas bibendum tempor. Morbi non nibh sit amet ligula blandit ullamcorper in nec risus. Pellentesque fringilla diam faucibus tortor bibendum vulputate. […]

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Quisque ligula ipsum, euismod aturesit vulputate a, ultricies et elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, tristique in semper vel, congue sed ligula. Nam dolor ligula, faucibus id sodales in, auctor fringilla libero. Pellentesque pellentesque tempor tellus eget hendrerit. Morbi id aliquam ligula. Aliquam id dui sem. Proin rhoncus consequat nisl, eu ornare mauris tincidunt vitae.

Vestibulum sodales ante a purus volutpat euismod. Proin sodales quam nec ante sollicitudin lacinia. Ut egestas bibendum tempor. Morbi non nibh sit amet ligula blandit ullamcorper in nec risus. Pellentesque fringilla diam faucibus tortor bibendum […]

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Quisque ligula ipsum, euismod a vulputate a, ultricies et elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, tristique in semper vel, congue sed ligula. Nam dolor ligula, faucibus id sodales in, auctor fringilla libero. Pellentesque pellentesque tempor tellus eget hendrerit. Morbi id aliquam ligula. Aliquam id dui sem. Proin rhoncus consequat nisl, eu ornare mauris tincidunt vitae.

Vestibulum sodales ante a purus volutpat euismod. Proin sodales quam nec ante sollicitudin lacinia. Ut egestas bibendum tempor. Morbi non nibh sit amet ligula blandit ullamcorper in nec risus. Pellentesque fringilla diam faucibus tortor bibendum […]